The Importance of Dads

I want to eat at McDonald’s?

Ok, let me back up and explain.

The other day I was driving, and a McDonald’s commercial came on.

Now, commercials are generally very annoying. Whether they are on T.V., radio, or YouTube, advertisements are normally very frustrating for me. It’s not just because I don’t like having products shoved in my face, although that is a big part. But, even more so, Ads usually use silly stereotypes and lowest-common-denominators in order to make their sell.

But this particular commercial was different. In a very subtle but important way.

It began with a mom whispering to her baby to go back to sleep. Then the dad’s voice enters and whispers, “Hi honey…” he then goes on to tell her about the “amazing” new breakfast sandwiches he got and how they were such a great deal.

So far, it’s a very typical commercial. I actually thought I knew what to expect. My prediction was that they would both take a bite and loudly mutter “MMMM, so good!” and then the baby would wake up crying. After which the mom would huff in annoyance, “it’s YOUR turn now.”

My prediction was only half-correct. The couple did, in fact, enjoy the sandwiches so much that the baby did wake up crying. But then, the commercial took a surprising and pleasant turn.

After the baby cried the very next thing heard was the dad’s cheerful voice announcing, “It’s my turn!”

And, I know it was just radio, but the way that the line was delivered made it so that you could hear the dad smile as he said it.


Alright, maybe I spent too much time analyzing a fast-food commercial. But the message that I got from it was this: dads do love and care for their kids. It’s a message that many advertisements over the years have failed to convey.

Are there men that would rather just sit on the couch? Yes. Are there men that are selfish and lazy? Yes. Are there men who are aloof and unwilling to learn how to parent? Yes.

But not all dads are like that. Mine wasn’t.

(By the way, that STUD in the picture is my dad and the adorable baby he is holding is yours truly.)

Our culture has done a pretty good job at minimizing the importance of fatherhood. So much so, that the problem has become somewhat of a self-fulfilling prophecy. Boys are taught from an early age that being a “dad” means; sitting on the couch eating Doritos, enduring the nagging wife, being inept at changing diapers (or any other simple task for that matter), and generally ignoring your family. It’s time for the dumb-goofy-uncaring-inattentive-lazy T.V. “dad” to come to an end.

We need to celebrate good fathers who absolutely dote on their children.

Shout out time. I have known and been close friends with my brother-in-law for a bit over 9 years now. In all those years knowing him I have never seen anything, or anyone bring him more joy than his son. His face completely lights up when he holds his baby, and it is truly awesome to see his love and affection. He is a good dad.

Fatherhood is so important because it is something we all are impacted by. Even if we aren’t dads ourselves we all have been affected by one, or by the lack of one.

And if you fall into the second category there is good news. There is a perfect, wonderful, loving, and caring heavenly father who loves you with a love beyond your comprehension.

There are a few things that we all should remember:

To Dads: Children are a blessing, (Psalm 127) and you have an incredibly important role in raising them, (Proverbs 22:6) love your wives, (Ephesians 5:25-37) and lead by example. (Deuteronomy 6)

To Boys/Men who one day hope to be dads: Be the kind of man that God would have you to be today (Ephesians 6:11-18) and trust in God for your future (Proverbs 3:5-6) also see all the verses above.

To those hurt by lousy dads: realize your heavenly fathers loves you, (John 3:16) and that He is faithful, dependable, merciful, and loving. (Psalm 86:15)

To those with godly dads: praise God for them and follow their examples.

To women looking for husbands: look for men with character who exemplify the above qualities, and who will love God more than they love you.

To wives: pray for your husbands and encourage them in godliness.

To all of us: let us continue to grow closer to Jesus and allow our heavenly father to continually correct us because he loves us. (Proverbs 3:11-12)